Badgr Rebrand
I supported a redesign Badgr’s brand, website and design system, creating a vibrant, modern, and inclusive identity that enhanced its visual appeal and usability.
Web & Identity
3 months
Badgr
Challenge
Badgr’s existing brand lacked impact, featuring dull colors and accessibility issues that hindered engagement. The brand needed a refreshed identity that was more inviting, cohesive, and representative of its diverse user base.
Approach
We conducted a thorough evaluation of the brand’s weaknesses and initiated a strategic design overhaul. This included developing a more saturated color palette for better visibility, introducing abstract graphics for a playful touch, and incorporating diverse portrait photography to enhance inclusivity. These elements were integrated across all key brand touchpoints, including the Figma Brand Kit, social media, presentation decks, the UI kit, and the marketing website.
Results
While it never fully launched, we fully rebuilt Badgr’s identity, making it more dynamic, engaging, and accessible. The cohesive application of the new design system strengthened brand created a more compelling experience.
