Resku Website
At Nike Valiant Labs, I played a key role in designing and refining Resku, an experimental business model focused on reselling returned sneakers. My work centered on a website redesign and brand audit to ensure alignment with Nike’s high standards while establishing trust and modernity.
Web Design
1 Month
Nike
Challenge
Resku needed a digital presence that reflected its disruptive business model while legitimizing the brand. The existing website lacked clarity, trustworthiness, and a seamless user experience, making it difficult to engage potential customers.
Approach
I led a complete website overhaul, strategically redesigning the layout while retaining essential content. Using a data-driven approach, I analyzed user interactions to optimize navigation and enhance usability. Alongside the redesign, we conducted a comprehensive brand audit to ensure Resku’s identity aligned with Nike’s expectations while standing out as an innovative concept.
Results
The new website exceeded expectations, embodying a trustworthy, and modern aesthetic that resonated with users. Optimized structure and navigation improved engagement, positioning Resku as a compelling concept for potential adoption by Nike’s core business. Increased traction and customer trust validated the project’s success, demonstrating Valiant Labs’ ability to develop and execute disruptive business ideas.
